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Our story

How We Started

With deep roots in voice analytics and decades of experience driving innovation across industries, we recognized a clear opportunity to bring proven technology into the world of in-person retail. Our success in transforming telecom and contact centers - enhancing customer experience and boosting performance - showed us what’s possible when technology meets human interaction. We’ve brought that same capability to retail, quick-service restaurants, and service-based environments.

At InStore.ai, we’re not experimenting - we’re executing. Our platform is actively reshaping how retail operates, turning everyday conversations into valuable insights that drive customer engagement and streamline operations. This is the future of in-store interaction: smarter, more connected, and measurable.

Our mission is straightforward - to raise the bar for retail performance across the board. Backed by a team of seasoned professionals and a culture of integrity, innovation, and collaboration, InStore.ai isn’t just making an impact - it’s setting the standard.

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Our Mission
Helping people measure and improve in-person experiences.
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Our Vision
Pioneering change with fresh insights from previously untapped interactions.
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Delivering Awesome Since 2022

We believe in the power of listening and acting on feedback to create better experiences for employees and customers. By empowering people with instant and honest, high quality feedback, we drive meaningful change that reflects the voices of their customers.

"InStore.ai’s Training Blitz gave us a structured, data-driven approach to improving cashier engagement with our new loyalty program. The ability to analyze real customer interactions and provide targeted coaching resulted in 5,000 sign-ups in just 25 days across all our stores - far exceeding our expectations."

Dustin Kreizenbeck
Dustin Kreizenbeck
Director of Operations, Domino C-Stores

"Within a matter of weeks with InStore, we started changing the loyalty script because it was the first thing that stood out to us. We never expected 1,500+ new signups in three months."

Babir Sultan
Babir Sultan
President & CEO

“By leveraging early detection and standardized dispute resolution processes, we were able to proactively address potential risks before escalation. Ensuring fair and consistent lottery payouts not only protected our store’s reputation but also reinforced customer trust and employee confidence in handling disputes.”

Rick Rigby
Rick Rigby
CTO

"We’ve always believed in treating people right. InStore.ai helps us live that out daily by recognizing the folks who go above and beyond. It’s become a big part of our culture and a huge boost for morale.This is the kind of culture we’ve always wanted, and now we’re building it store by store."

Brian Neutze
General Manager

“InStore.ai has raised the level of urgency in my stores - it’s an additional layer of accountability.”

Jared Scheeler
Jared Scheeler
CEO

"With InStore AI we’ve been able to pinpoint issues with our customer service standards and have been able to correct those in close to real time. The other cool benefit is we have identified several maintenance issues with our stores before the Store Manager or District Manager opened a ticket for that maintenance issue. We’re really excited about what InStore AI will do to elevate our guests' experience when they visit our stores."

De Lone Wilson
De Lone Wilson
CEO, Cubby's
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We can’t wait to build better customer experiences with you

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